披露：本页含联盟推广链接。你通过本页链接注册 Apify 并付费，我们可能获得佣金——不影响你支付的价格，也不改变我们如实记录的实测数据。我们如何实测 →

谷歌搜索结果采集：免月费的 SERP API 用法（含 AI Overview）

不订阅 SerpAPI 也能拿谷歌搜索结果：Apify Google Search Scraper 按结果页计费（$0.0045/页≈10 条自然结果），免月费，还能加购抓取 AI Overview 与 ChatGPT/Gemini 搜索结果。附真实成本对比与中文步骤。

$0.0045/结果页（≈10 条自然结果）· 免月费 · 可抓 AI Overview

推荐工具: apify/google-search-scraper
使用人数: 149,788 人在用
评分: 4.53 / 5（153 条评价，来自 Apify Store）
单价: $0.0045（≈¥0.032） · 每抓 1 个搜索结果页（≈10 条自然结果）
$5 免费额度: 约可抓 1,111 条（注册即送，不绑卡）

注意：该 Actor 每次运行最低收费 $0.5，小量试跑请一次跑够。

免费开始（送 $5 额度，不绑卡）→

数据采集于 2026-07-10，以 Apify 实时页面为准。

真实输出样本：抓到的数据长这样

以下为我们账户真实运行 apify/google-search-scraper 的输出样本（2026-07-10 抓取，Run ID：sQ1r81OhHbhAcfg2A），展示前 2 条；页面只保留关键字段并折叠长数组。

[
  {
    "searchQuery": {
      "term": "google maps data extraction",
      "url": "http://www.google.com/search?q=google+maps+data+extraction",
      "device": "DESKTOP",
      "page": 1,
      "type": "SEARCH",
      "domain": "google.com",
      "countryCode": "US",
      "languageCode": null,
      "locationUule": null,
      "resultsPerPage": 10
    },
    "organicResults": [
      {
        "title": "Maps Scraper & Map data extractor - Chrome Web Store",
        "websiteTitle": "Chrome Web Store",
        "url": "https://chromewebstore.google.com/detail/maps-scraper-map-data-ext/ofbhiclojhjkggpnapcnjjjdjlgcikdf?hl=en",
        "displayedUrl": "https://chromewebstore.google.com › detail › ofbhicloj...",
        "description": "A scraping tool for map business leads, one click to extract data from Bing Maps, includes phone number, email, social media.",
        "emphasizedKeywords": [
          "one click to extract data from Bing Maps"
        ],
        "siteLinks": [],
        "productInfo": {},
        "type": "organic",
        "position": 1
      },
      {
        "title": "Google Maps Scraper",
        "websiteTitle": "Apify",
        "url": "https://apify.com/compass/crawler-google-places",
        "displayedUrl": "https://apify.com › compass › crawler-google-places",
        "description": "Extract data from thousands of Google Maps locations and businesses, including reviews, reviewer details, images, contact info, including full name, email, ...",
        "emphasizedKeywords": [
          "Extract data from thousands of Google Maps locations and businesses"
        ],
        "siteLinks": [],
        "productInfo": {},
        "averageRating": 4.8,
        "numberOfReviews": null,
        "type": "organic",
        "position": 2
      },
      {
        "title": "gosom/google-maps-scraper: scrape data ...",
        "websiteTitle": "GitHub",
        "url": "https://github.com/gosom/google-maps-scraper",
        "displayedUrl": "https://github.com › gosom › google-maps-scraper",
        "description": "Extract Google Maps business leads, emails, reviews, phone numbers, websites, ratings, coordinates, and more with a free open-source CLI, Web UI, REST API, ...",
        "emphasizedKeywords": [
          "Extract Google Maps"
        ],
        "siteLinks": [],
        "productInfo": {},
        "type": "organic",
        "position": 3
      },
      "…另有 6 项"
    ],
    "paidResults": [
      {
        "title": "www.coreclaw.com - google maps scraper - Find Leads In MinutesGoogle Maps Scraper APIScrape Google Maps for FreeScrape-Free Maps Leads - No Scraper, No Python - leadgrid.eu",
        "url": "https://www.google.com/aclk?sa=L&ai=DChsSEwj1_NPUrseVAxV0LNQBHbXZN8MYACICCAEQAhoCb2E&co=1&gclid=EAIaIQobChMI9fzT1K7HlQMVdCzUAR212TfDEAAYASAAEgJdLfD_BwE&cid=CAASuwHkaIYSmEEdINGiVZyRZVQbs_qLk_FqFQvBjsOr3anPXFCko54N0H4Q974Xlu0MKbHNSUcjWZ_PPJ8BIr5S7qCUOT60UPo4gdnc1Hpp7Tkij1B85-A7Nxi1pqkczUAoAnGCv1Hn1QNxvUHRzVkMpejWU3xN9rhLlcDNueLmHBMQyFO4oAkhDmyr3-xH__Ps1DINxnYclr3C82EnPZwAkWINleet4n1MfutZ0uE0LTUz29Cw9MWosy5W-npl&cce=2&sig=AOD64_1mZXp6Vq6eNUlUXTiIZAaBBNKHKA&q&adurl",
        "directUrl": "https://www.coreclaw.com/coreclaw/google-maps-scraper",
        "displayedUrl": "https://www.coreclaw.comhttps://www.scrappa.co › maps › apihttps://www.octoparse.com › template › google-mapshttps://www.leadgrid.eu › maps-leads › to-csv",
        "description": "Find local service companies like HVAC, plumbers, roofers, and contractors. Turn industry and city searches into clean lead lists for your sales team. View Pricing Details. Explore Resources.500 Free Credits — Search Google Maps and return business listings, details, reviews, and photos as JSON. No...Export Google Maps Search — #1 Web Scraping Tool. Ready-to-use Google Maps templates available. No coding needed. Some offered for free. 500+ Scraping Templates. Free Demo & Data...Preview 5 map leads free. Credits never expire, nothing to cancel.",
        "emphasizedKeywords": [
          "Google Maps",
          "Google Maps",
          "Google Maps",
          "…另有 1 项"
        ],
        "siteLinks": [
          "[嵌套内容已折叠]",
          "[嵌套内容已折叠]",
          "[嵌套内容已折叠]",
          "…另有 7 项"
        ],
        "imageData": "[内联图片数据已省略]",
        "type": "paid",
        "adPosition": 1
      },
      {
        "title": "www.coreclaw.com - Google Maps Scraping ToolGoogle Maps Data Scraper",
        "url": "https://www.google.com/aclk?sa=L&ai=DChsSEwj1_NPUrseVAxV0LNQBHbXZN8MYACICCAIQABoCb2E&co=1&gclid=EAIaIQobChMI9fzT1K7HlQMVdCzUAR212TfDEAMYASAAEgIG__D_BwE&cid=CAASuwHkaIYSmEEdINGiVZyRZVQbs_qLk_FqFQvBjsOr3anPXFCko54N0H4Q974Xlu0MKbHNSUcjWZ_PPJ8BIr5S7qCUOT60UPo4gdnc1Hpp7Tkij1B85-A7Nxi1pqkczUAoAnGCv1Hn1QNxvUHRzVkMpejWU3xN9rhLlcDNueLmHBMQyFO4oAkhDmyr3-xH__Ps1DINxnYclr3C82EnPZwAkWINleet4n1MfutZ0uE0LTUz29Cw9MWosy5W-npl&cce=2&sig=AOD64_30Bur9C0K0v3wCmXIMPkyDQrR80Q&q&adurl",
        "directUrl": "https://www.coreclaw.com/coreclaw/google-maps-scraper",
        "displayedUrl": "https://www.coreclaw.comhttps://www.leadsscraper.io",
        "description": "Designed for repeatable Google Maps scraping without manual copy and paste. Collect and export public local business data without coding. View Pricing Details. Explore Resources. Sign Up For Free.No monthly fees — Transform Google Maps into a lead generation machine for your business. Automate lead generation. Scrape Google Maps for business data in minutes.",
        "emphasizedKeywords": [
          "Google Maps",
          "data",
          "Google Maps",
          "…另有 2 项"
        ],
        "siteLinks": [
          "[嵌套内容已折叠]",
          "[嵌套内容已折叠]",
          "[嵌套内容已折叠]",
          "…另有 2 项"
        ],
        "imageData": "[内联图片数据已省略]",
        "type": "paid",
        "adPosition": 2
      }
    ],
    "peopleAlsoAsk": [],
    "relatedQueries": [
      {
        "title": "Google Maps Scraper free",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=Google+Maps+Scraper+free&sa=X&ved=2ahUKEwjR5srUrseVAxX7g2oFHWWrD-MQ1QJ6BAg2EAE"
      },
      {
        "title": "Google Maps data Scraper extension",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=Google+Maps+data+Scraper+extension&sa=X&ved=2ahUKEwjR5srUrseVAxX7g2oFHWWrD-MQ1QJ6BAg3EAE"
      },
      {
        "title": "Google Maps scraper GitHub",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=Google+Maps+scraper+GitHub&sa=X&ved=2ahUKEwjR5srUrseVAxX7g2oFHWWrD-MQ1QJ6BAg7EAE"
      },
      "…另有 13 项"
    ],
    "resultsTotal": null,
    "hasNextPage": true
  },
  {
    "searchQuery": {
      "term": "best web scraping tools",
      "url": "http://www.google.com/search?q=best+web+scraping+tools",
      "device": "DESKTOP",
      "page": 1,
      "type": "SEARCH",
      "domain": "google.com",
      "countryCode": "US",
      "languageCode": null,
      "locationUule": null,
      "resultsPerPage": 10
    },
    "organicResults": [
      {
        "title": "5 best AI web scraper tools I'm using in 2026 (free + paid)",
        "websiteTitle": "Gumloop",
        "url": "https://www.gumloop.com/blog/best-ai-web-scrapers",
        "displayedUrl": "https://www.gumloop.com › blog › best-ai-web-scrapers",
        "description": "5 best AI web scraper tools to use in 2026 · 1. Gumloop · 2. Octoparse · 3. Browse AI · 4. Thunderbit · 5. Firecrawl. Firecrawl web scraper. Best ...Read more",
        "emphasizedKeywords": [
          "1. Gumloop"
        ],
        "siteLinks": [],
        "productInfo": {},
        "type": "organic",
        "position": 1
      },
      {
        "title": "Best web scraping tools I've tried (and what I learned from ...",
        "websiteTitle": "Reddit · r/automation",
        "url": "https://www.reddit.com/r/automation/comments/1ncuv8k/best_web_scraping_tools_ive_tried_and_what_i/",
        "displayedUrl": "Reddit › r/automation",
        "description": "Scrapy is still great for fast crawling on static sites, though handling dynamic content usually needs extra setup. Apify has solid ...Read more",
        "emphasizedKeywords": [
          "Scrapy"
        ],
        "siteLinks": [],
        "productInfo": {},
        "commentsAmount": "170+ comments",
        "lastUpdated": "10 months ago",
        "type": "organic",
        "position": 2
      },
      {
        "title": "Octoparse: Web Scraping Tool & Free Web Crawlers",
        "websiteTitle": "Octoparse",
        "url": "https://www.octoparse.com/",
        "displayedUrl": "https://www.octoparse.com",
        "description": "Web scraping made easy. Collect data from any web pages within minutes using our no-code web crawler. Get the right data to drive your business forward.",
        "emphasizedKeywords": [
          "Collect data from any web pages within minutes"
        ],
        "siteLinks": [],
        "productInfo": {},
        "type": "organic",
        "position": 3
      },
      "…另有 5 项"
    ],
    "paidResults": [],
    "peopleAlsoAsk": [],
    "relatedQueries": [
      {
        "title": "AI web scraping tool free",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=AI+web+scraping+tool+free&sa=X&ved=2ahUKEwjF1qPVrseVAxVNU6QEHZfRNcQQ1QJ6BAghEAE"
      },
      {
        "title": "Best web scraping tools Python",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=Best+web+scraping+tools+Python&sa=X&ved=2ahUKEwjF1qPVrseVAxVNU6QEHZfRNcQQ1QJ6BAgzEAE"
      },
      {
        "title": "Free web scraping tools open source",
        "url": "https://www.google.com/search?sca_esv=c4fc576c592d0c35&hl=en&q=Free+web+scraping+tools+open+source&sa=X&ved=2ahUKEwjF1qPVrseVAxVNU6QEHZfRNcQQ1QJ6BAgxEAE"
      },
      "…另有 13 项"
    ],
    "resultsTotal": null,
    "hasNextPage": true
  }
]

关键字段中文对照
字段	含义	说明
searchQuery	本页对应的查询词与参数
organicResults	自然结果数组	每条含 title / url / description / 排名位置
paidResults	广告结果数组	竞品投了什么词、写什么文案
peopleAlsoAsk	"用户还会问"问题组	内容选题/FAQ 素材
relatedQueries	相关搜索词	拓词直接用
resultsTotal	结果总数估算
hasNextPage	是否有下一页

我们的实测记录

真实实测记录（非估算）

实测日期: 2026-07-10
抓取条数: 2 条
运行页事件费: $0.0100（≈¥0.072）
折合单条: $0.00500

本次运行页显示事件费 $0.01；该 Actor 单次运行最低结算 $0.50，预算与最终结算应按 $0.50 计算。

Run ID：sQ1r81OhHbhAcfg2A · 用时 15s（运行于我们自有真实账户，Run ID 已与样本元数据绑定）

算一算：你的量要花多少钱

想抓多少条？

可选增强项（按每个主结果触发 1 次估算）

附加：Google AI Overview 内容（+$0.003/条）附加：广告位（付费结果）提取（+$0.0065/条）附加：结果页落地页正文（+$0.008/条）附加：ChatGPT 搜索结果（+$0.2/条）附加：Gemini 搜索结果（+$0.2/条）附加：Perplexity 搜索结果（+$0.2/条）

抓 1,000 条预计

$4.50≈ ¥32.40

✓ $5 免费额度足够覆盖这次抓取，$0 成本开跑

容易忽略的成本

每次运行最低结算 $0.50——查 1 个词和查 50 个词起步价一样，**务必把一批关键词攒进同一次运行**。
Actor 启动费 $0.001/次已包含在账单里；计算器不把一次性启动费按查询页数重复计算。
AI 搜索引擎附加项（ChatGPT/Gemini/Perplexity）$0.2/条，是主价的 44 倍；做 GEO（生成式引擎优化）监测时按需开。

用 $5 免费额度跑这 1,000 条 →

汇率 1 USD ≈ 7.2 CNY（2026-07-09）；单价为 Free 档零售价，付费套餐有阶梯折扣。

中文上手：3 步跑通

1
注册 Apify（免月费是核心优势）
SerpAPI 这类订阅制 SERP 服务起步 $50/月；Apify 这条路线没有月费，$5 免费额度直接开跑，量小就一直免费。注册用 GitHub/邮箱，不绑卡。
2
一次填一批关键词（避开最低扣费的正确姿势）
进入 Google Search Scraper 点 Try for free：
```
{
  "queries": "best web scraping tools\ngoogle maps data extraction\n更多关键词每行一个",
  "countryCode": "us",
  "maxPagesPerQuery": 1
}
```
queries 支持换行分隔的多个关键词——因为每次运行最低结算 $0.50，把 30–50 个词攒成一批跑才划算。countryCode 决定搜索地区（做出海就按目标市场填）。我们实测 2 个词：账面事件费 $0.01，结算按最低 $0.50 计。
3
导出结构化 SERP，接进你的 SEO 工作流
结果是每个查询词一条记录，内含 organicResults（含排名位）、paidResults、peopleAlsoAsk、relatedQueries。常见用法：批量查自己站的关键词排名、扒竞品广告文案、用相关搜索+PAA 做内容选题库。需要 AI Overview 出现率监测就开对应附加项（$0.003/条）。

进阶：定时采集与监控

排名监控就是"同一批词每周重跑"：Schedule 设每周一早晨跑核心词包，结果自动进表格，organicResults 里你的域名位置变化就是最真实的排名曲线——不用再为轻量排名监控单独订阅工具。

限制与合规（先读再跑）

抓取的是谷歌公开搜索结果页；谷歌反爬极强，该 Actor 由 Apify 官方维护（14.5 万用户）。
每次运行 $0.50 最低结算是这个任务最重要的成本规则，小查询必亏，批量才划算。
结果与你本人浏览器看到的可能不同（个性化/地区差异），countryCode + languageCode 控制变量。
SERP 数据用于排名分析、竞价情报属常规用法；注意别把抓取当成点击（不产生真实点击，不影响竞品预算）。

同类 Actor 对比

Actor / 工具	使用人数	价格	一句话判定
Google Search Scraper（Apify 官方）本页主推 apify/google-search-scraper	145,584	$0.0045/页 + $0.50/次起	免月费 + AI Overview/广告位/落地页正文都能带出——中低频批量的最优解，本页主推
Serper.dev	—	约 $0.3–1/千次查询（预充值）	纯 JSON API、单次成本最低——高频程序化调用（日千次级）时比 Apify 便宜，如实说
SerpAPI	—	$50/月 5,000 次起	老牌稳定、SLA 好，企业生产管道用；个人与轻量场景为订阅费买单不值

对比后仍是它 · 免费试跑 →

常见问题

它和 SerpAPI / Serper 到底怎么选？

按调用频率算账：偶发批量（周更排名监控、一次性拓词）→ Apify，免月费 + $5 额度就够；高频程序化（应用内实时调用、日千次以上）→ Serper 单价更低；企业生产管道要 SLA → SerpAPI。我们两类都真实用过，这个结论按成本表算出来就是如此。

能抓 Google AI Overview 吗？

能，开 ai-overview-scraped 附加项（$0.003/条）。这是 2026 年做 SEO 绕不开的监测点——你的词有没有被 AI Overview 覆盖、引用了谁，都在返回数据里。中文互联网目前几乎没人讲这个用法。

$0.50 最低扣费怎么规避？

规避不了，只能"装满"：把词攒成 50–100 个一批（一行一个），单次运行的有效单价立刻从"$0.50 查一个词"变成"$0.0045/页"。这也是我们把它归为"批量工具"而非"实时 API"的原因。

$5 免费额度能查多少？

按最低结算算是 10 次运行；每次塞 50 个词就是 500 个词的完整 SERP。做一次站点关键词普查绰绰有余。